How to get the most out of your recipe videos!
Howdy ya'll, it's Steve your friendly recipe videographer here!
One of the wonderful things about recipe videos is that they can be used in so many different ways to achieve so many different objectives! In fact, I often refer to recipe videos as "the swiss army knife" of the food blogging world because of how useful and versatile these videos can be.
Let's roll up our sleeves, put on our aprons, and dive in!
1. Recipe videos can be embedded in your blog posts & recipe cards.
By embedding your recipe videos into your blog post and/or recipe card, you'll be accomplishing a number of different things, namely:
- You'll help your blog visitors out by showing them exactly how to make your recipe. This can increase a visitors confidence, which in turn may increase the likelihood that they'll try your recipe and tell others about it. If a picture is worth a thousand words, a video is worth a million!
- Having a video embedded in your blog post and/or recipe card might just give you the extra nudge that your blog post needs to land a coveted spot on the search results page of one of the major search engines. It's important to note that doing one thing (or even a series of things) can't guarantee that you'll land that spot, but having a video can act as a valuable piece of your overall content strategy. Think of it as the icing on the cake, or as the pinch of salt that takes your recipe from good to great.
- Having videos on your blog can help keep your visitors occupied and entertained, which may in turn increase the amount of time that they spend on your site. 'Time on site' is a valuable metric for gauging how useful people find your site. Some experts even go so far as to argue that time on site is a more important metric than page views. What's in it for you? Well, the longer someone stays on your post, the more ads they'll likely be served with - which translates to more ad revenue for you!
2. Recipe videos can be uploaded to the video player provided by your ad network.
According to AdThrive “Readers who engage with videos in your posts earn you 1.5-2x more than a reader who doesn’t. It pays to have a video in every post!”
We absolutely love it when our clients report to us that they've seen a sizeable increase in their monthly ad revenue after getting intentional about video. Investing in recipe videos can often pay for itself and then go on to pay dividends for years to come.
3. Recipe videos can be uploaded to platforms such as Instagram, TikTok, Facebook, Pinterest, Web Stories, and YouTube to engage with your followers and to drive traffic to your website.
Video is huge on social media right now and only seems to be gaining momentum! Videos generally outperform static images in terms of reach and engagement, and using a blend of both seems to work best for most people.
4. Recipe videos can be used to generate still images! This is fantastic if you need photos for a new recipe, or if you want fresh photos for an existing recipe.
Talk about killing two birds with one stone (or feeding two birds with one scone if you love birds as much as I do)! You can take care of your video and photo needs at the same time.
If you take your "screen grabs" from a high quality, high resolution 4K recipe video like the ones that we produce, I think you'll be amazed at just how good the resulting photos can be.
In fact, here are some real world photos that were generated from a recipe video that we produced. These photos were taken directly from the video and were not altered with any post-processing:
Wondering how to use your recipe video to generate still photos? We've got you covered with this super easy to follow guide: How to take screen grabs from a recipe video to generate still photos.
It's a surprisingly easy process that can be done in less than ten minutes per recipe!
5. Recipe videos can be used to land more sponsored work, and to increase the amount that can be charged for that work.
It's no secret that brands love to see their products and services promoted with videos. By demonstrating that you are video savvy, brands may find you more desirable to work with. Brands are also typically willing to offer bloggers and influencers significantly more compensation for sponsored work when video is part of the offering.
Would you like to enlist our help in producing recipe videos for your website or social media? We'd love to be of service! Please contact us to strike up a conversation. We enjoy getting to know people and answering questions!