How much does a recipe video cost?
Please contact us to request a copy of our rate sheet!
Generally speaking, the cost of having a recipe video produced can vary widely based on a variety of factors, including the skill of the videographer, the quality of the filming equipment, the amount of time and effort put into styling the video, the time spent editing the video, the quality of the surfaces and props, and more.
Some videographers may spend as little as 30 minutes filming and 30 minutes editing a particular type of recipe, while other videographers may spend 8-12x as much time for the same type of recipe. It ultimately boils down to how much effort and care is poured into producing the video.
For this reason, we strongly recommend shopping based on quality first, and price second. Portfolio before price!
A videographer who offers rock bottom pricing will generally need to film substantially more recipes each month in order to run a profitable business - which will dilute the amount of time and attention that can be devoted to each recipe.
Through our many years of experience working in this industry, we've found that recipe videographers generally fall under one of the following three levels. Most videographers don't publish their rates online (us included), but you can use this guide to get a general idea of what you can expect to pay for one level of service compared to another:
Bronze Level Recipe
(Roughly 55% of recipe videographers fall under this category)
Videographers in this category generally charge the lowest rate.
- Films with a Phone or Entry Level Camera
- Single Camera Angle
- Dim Lighting + Harsh Shadows
- No Color Grading
- Dull Video Editing with Poor Pacing
- Poor Framing of the Subject
- Frequent Camera Shake
- Low Attention to Detail
- Limited Surface & Prop Selection
- Limited Formats Delivered
- Limited 'Hero' Shots
- Barebones Styling
- Low Quality Fonts, Titles, & Music
- Hit & Miss at Meeting Deadlines
Silver Level Recipe
(Roughly 40% of recipe videographers fall under this category)
Videographers in this category generally charge ~1.5x the price that Bronze Level Videographers do.
- Films with Mid Grade DSLR Cameras
- Two Camera Angles
- Average Lighting with Some Shadows
- No or Minimal Color Grading
- Average Video Editing with Decent Pacing
- Okay Framing of the Subject
- Infrequent Camera Shake
- Medium Attention to Detail
- Average Surface & Prop Selection
- 1-2 Formats Delivered
- One or two good 'Hero' Shots
- Basic Styling
- Average Fonts, Titles, & Music
- Somewhat Consistent at Meeting Deadlines
Gold Level Recipe
(Roughly 5% of recipe videographers fall under this category)
Videographers in this category generally charge ~2x the price that Bronze Level Videographers do.
- Films with Pro Grade DSLR Cameras
- 2+ Camera Angles
- Excellent Lighting with Minimal Shadows
- Color Grading
- Masterful Video Editing with Excellent Pacing
- Great Framing of the Subject
- Virtually No Camera Shake
- High Attention to Detail
- Excellent Surface & Prop Selection
- 3+ Formats Delivered
- Several Excellent 'Hero' Shots
- Thoughtful Styling
- High End Fonts, Titles, & Music
- Very Consistent at Meeting Deadlines