Why are recipe videos so important?
Having a great recipe video is more important than ever, and is only becoming increasingly important! Here are some key reasons why:
- Recipe Videos improve the user experience of your visitors by clearly showing them how to make the recipe with step by step visuals. If a picture is worth a thousand words, a video is worth a million.
- Recipe Videos can improve your “EAT” (Expertise, Authoritativeness, Trustworthiness) score. This in turn may help your SEO efforts.
- Recipe Videos can be inserted into your Recipe Card metadata, which results in a more complete and useful Recipe Card. This may also help your SEO efforts.
- Recipe Videos are great for sharing on Facebook, Instagram, Pinterest, TikTok, YouTube, Google Web Stories & more and can help increase your reach, while simultaneously driving traffic to your site.
- Video consistently outperforms static images when it comes to user attention and interaction.
- Recipe Videos are a fantastic way to increase your website’s ad revenue! According to the AdThrive website “Readers who engage with videos in your posts earn you 1.5-2x more than a reader who doesn’t. It pays to have a video in every post!”
If you'd like to learn more about recipe videos and why they are important, check out this interview that we did with AdThrive!
I hope you found these points helpful! If you’re interested in learning more about recipe videos, be sure to checkout more of our FAQ's here!